About Us
The MC Collective is a specially curated group of highly networked consultants, tailored to meet the unique needs of a business. The Collective exists to overcome the pain points brands and businesses face in today’s crowded Public Relations landscape. Too often, clients are locked into retainers that don’t deliver.
The Collective is small and we’re proud of it. Out client roster is intentionally small and we’re proud of that too. Small brings a nimbleness that’s necessary for a fast-paced discipline. Small can be mighty; great things come from small.
Bringing local and global trends to the fore, we want to create a harmonious ecosystem where both clients and the collective are delivering work they are proud of.
Our Team
ELIZA MARRIOTT-SMALLEY
DIRECTOR
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Communications specialist with over a decade of industry experience – both in-house and agency. Formerly Head of Client Services at W Communications Singapore, Eliza is now the Founder and Managing Director of The MC Collective.
Proven experience developing and delivering award-winning strategic and creative campaigns for global brands as well as innovative start-ups.
Category experience across: Corporate, luxury lifestyle, FMCG, F&B, consumer tech, large-scale live events.
SIAN JENKINS
STRATEGIST
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With two decades of experience conceptualising and executing award-winning campaigns for some of the world’s biggest brands, including LG, Canon, Coca Cola, Red Bull, Impossible Foods, Unilever, Air New Zealand and Tourism New Zealand, Sian is passionate about supercharging sound strategy with great creative, crafting compelling stories and delivering effective campaigns that shift the dial, and helping her team do the same by unlocking creative and strategic potential.
SNEHA RUPANI NAGPAL
SENIOR CONSULTANT
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Sneha has over 10 years of experience in public relations working with agencies including RICE, VIM & VIGOUR PR, Ogilvy PR & Fulford PR. Prior to going independent, Sneha was Director of Communications for the Burnt Ends Restaurant group.
She has managed a broad range of strategic and creative campaigns across industries including hospitality, wellness, logistics and spirits. Her experience includes working with Hilton International, Blu, COMO Hotels & Resorts, Louis Vuitton Singapore, Mr & Mrs Smith, GuavaPass, Quayside and LUXE City Guides.
MICHELE BATCHELOR
LEAD CONSULTANT, CORPORATE
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Michele brings over 25 years of experience in journalism and corporate communications across Asia. She began her career as a financial journalist with Bloomberg, before moving into regional communications roles with global brands including American Express and Singtel.
Having spent much of her career client-side, she deeply understands what brands need from agencies: partnership, ownership and counsel that acts as a true extension of the team.
Eliza and Michele first worked together during Michele’s time at American Express, where Eliza was agency lead. Their collaboration now comes full circle as they join forces under The MC Collective; bringing a clear, commercially-minded approach to corporate storytelling.
KHERRAY YEO
SENIOR CONSULTANT
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Kherray has worked with a multitude of local and international brands, with over a decade of experience spanning both consumer and corporate communications. Her passion lies in the e-commerce, consumer tech, business consultancy, luxury lifestyle and F&B sectors.
Her extensive knowledge of the regional media landscape has seen her secure prominent story placements for her client portfolio including American Express, Google, Grobrix, Carousell and Magnum.
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