We turned a routine trade visit into a high-impact moment. What started as a couple of spare hours in a winemaker’s schedule became the catalyst for widespread coverage across key food, wine, and lifestyle titles. We hosted a casual Grange vertical tasting luncheon that moved away from traditional fine-dining setups, creating a warm and engaging atmosphere for Singapore’s top media and KOLs. Every minute of the visit was maximised, from hosting to interview placements, reigniting interest in the Luxury & Icon range and reminding the market why these wines continue to set the benchmark.