Little Farms
The Challenge
In a market where price often drives decisions, Little Farms needed to shift the focus. The goal was to educate and excite people about provenance, and help them understand where their food comes from and how it’s grown. What may look the same on a supermarket shelf often differs dramatically in quality, sourcing, and impact. After working with several PR agencies, the brand was seeking more than execution. It needed a strategic partner to drive narrative, build emotional connection, and spotlight the true difference behind its products.
Our Solution
We set out to make that difference matter. Through storytelling, corporate profiling, and a highly active press office, we translated Little Farms’ commitment to clean, consciously sourced food into a media narrative that resonated. We secured high-impact interviews for the CEO with CNA, BBC, and The Business Times (twice), putting a face to the mission. We hosted over 70 media and KOLs across retail and restaurant locations, launched the new Sentosa store with Sentosa Fest, and delivered more than 60 curated media drops to get products into the hands of editors and tastemakers. What began as a six-month project is now an ongoing retainer, a testament to results that go beyond coverage to create connection and impact.
